History

The company responsible for keeping rock rolling all over the world originated with a phone call from one brother to another.

In 1974, David Bernstein, a teenager just out of high school working for his father's freight forwarding business, received a call from his brother. Joel Bernstein was photographer for Crosby, Stills, Nash & Young, whose world tour had just hit an obstacle. The band was bound for England, but when they arrived at the airport they realized they had more freight than they could put on the plane. They enlisted Joel's help, who called David. With the help of their father, David got CSN&Y's gear to England and their world tour started. For David Bernstein, this event also started his career in logistics for the music touring industry. Along with freight forwarding, soon he was coordinating passenger air charters for bands like The Eagles.

The name Rock-It Cargo® originated in England by freight forwarder Chris Wright who started his business in 1978. He also had friends in the music industry who needed freight moved. Like Bernstein, Wright saw the potential of a new industry developing.


By the mid-80s the international touring business began to grow dramatically. This was in part thanks to bands like Queen – the first to stage giant productions in countries like Brazil and one of Bernstein's biggest clients in his early career. Bernstein was working for customs broker F. B. Vandergrift, servicing the music touring business out of that company. At that time, Bernstein and Wright were responsible for practically all the music industry business between them. In 1986, they merged; Wright continued with the name Rock-it Cargo UK while Bernstein received the rights to the name Rock-It Cargo USA.

While maintaining its dominant position in music touring, Rock-It Cargo has since expanded into other industries, such as film and television production, live events, corporate tradeshows and industrial. We’ve applied the knowledge capital we’ve gained from moving gigantic concert shows to the freight forwarding needs of these diverse industries. In 2008, Rock-It Cargo joined with Dietl International, a leader in freight forwarding for fine arts, antiquities and valuables. In 2013, we joined with Cosdel International, the leading transporter of vintage and collectable automobiles. The company has also expanded into new markets, with offices in Tokyo, Munich, Shanghai and Vancouver as well as a network of partner offices around the world.

 

 

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