ROCK-IT CARGO
ABOUT
A LEGACY OF LEADERSHIP
As the leading provider of Live Event freight forwarding and logistics services for over 40 years, Rock-it Cargo combined highly seasoned agents with the most trusted global network in the industry to deliver extraordinary events. Rock-it Cargo’s teams spent decades pushing the boundaries of live events. Along the way they built relationships with the most reliable and accredited cargo agencies around the world to ensure that every shipment arrived safely and on time no matter the location.
FOUNDING
HUMBLE ORIGINS
Rock-it Cargo began as a small trucking company in the UK. The first official Rock-it Cargo office was founded in London by Chris Wright. Rock-it was acquired by David Bernstein in 1982 as they looked to expand to the US and beyond. That acquisition marked the beginning of transformational growth. Without losing sight of its scrappy, hands-on origins, Rock-it quickly became the premier freight forwarding and logistics partner in live music touring.
APPROACH & IMPACT
SERVICE AND STEWARDSHIP
Rock-it Cargo was built on a culture of excellence, creativity, and problem-solving. Every client received hands-on service from door-to-door and a logistics partner they could rely on to provide a solution for any challenge. Rock-it Cargo worked with some of the world’s most legendary acts and promising rising stars on a deeply personal level. They helped every client reach their full potential while pushing the industry as a whole to dream bigger and change the world one event at a time.
KEY MILESTONES
LED ZEPPELIN & QUEEN TOURS
Last 1970’s and 1980’s
RICLAX BECOMES THE LARGEST ROCK-IT OFFICE
Late 1980’s
AMNESTY INT’L HUMAN RIGHTS NOW! TOUR.
1988
DAVID BOWIE & TIN MACHINE LIVE - RIGLAX
1991
METALLICA REHEARSAL ON FLAT BED TRUCK - RICSFO
1996
THE POLICE TOUR
2007-2008
HAVANA JAM WITH CBS
1979
U2
2009-2011
MICHAEL JACKSON TOUR
1992-1993
NASA SATELLITE TRANSPORT TO JAPAN
2012
LIVE AID
1985
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